2018 Fast Casual State of the Industry


Now in its 10th edition, the Fast Casual State of the Industry Report brings you insights and actionable intelligence from our survey of fast casual restaurant operators.


As 2018 draws to an end, fast casual operators are looking to make 2019 a more profitable year. And it seems finding ways to save on labor costs while investing in technology upgrades are top of mind, according to our annual survey that polls leaders about their business strategies.

This report contains the full results of our exclusive survey of over 250 fast casual operators, touching on topics ranging from workforce to business strategy, from food and beverage trends to sales and marketing. Questions delve deep into specifics such as:

  • Internal training strategies
  • Employee turnover rates
  • Average employee wages
  • Customer service improvement plans
  • Cost of goods sold
  • Plans for new technologies
  • Industry issues like menu restrictions, immigration reform, franchise law and others
  • Limited-time offers and meal deals
  • Sales by daypart
  • Alternate ordering options
  • Social media strategy
… and many more, with almost 100 charts and graphs to help tell the story.
Also included are commentaries from industry leaders and experts:
  • Food & Beverage Trends That Will Survive Into 2019
    By Suzy Badaracco, President, Culinary Tides, Inc.
  • Three Ways Technology Can Help Grow Traffic
    By Stephen Dutton, Senior Analyst, Euromonitor International
  • The Importance of Trust Through Communication in Responsibly Growing a Franchise Brand
    By Michael Mabry, President and COO, MOOYAH Burgers, Fries & Shakes
  • Fast Casual Frenzy: 5 Ways to Stand Out in the New Age of Dining
    By Kenny Rufino, SVP/Creative Director
  • Leadership Lessons from Jersey Mike’s Subs
    By Keith Hertling, Vice President of Leadership, Coaching and Culture, Jersey Mike’s Franchise Systems, Inc.
  • Tips to Survive the Labor Cost Challenge
    By Juan Martinez, Principal, Profitality
  • Amplifying Your Buzz: How to Maximize Your Earned Media Validation
    By Brian Jaeger, Vice President of Media Relations at No Limit Agency

Stay informed about your industry – and what your competition is up to. Purchase your copy today!

Any questions on this premium report?  Want to see sample pages before purchasing?  Please contact Brittany Warren at