Digital Menu Boards and ROI: Finding the break-even point for digital signage in foodservice


How quickly can restaurants achieve a return on investment with digital menu boards? The answer is in this report. 22 pages of in-depth research, with real-world numbers from successful deployments at McDonald’s, Burger King and other operators.

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If you’re looking to understand the business case for digital signage in restaurants, look no further. In “Digital Menu Boards and ROI,” the staff of Digital Signage Today digs deep into real-world deployments to find out how quickly restaurants can expect to recoup their investment – and benefit from both hard and soft profits going forward.

Topics covered in this exclusive report include:

  • Sales uplift versus margin per transaction
  • Branding, market share, operational improvement and other “soft ROIs”
  • Real-world costs saved by migrating away from print signage
  • The impact of nutritional labeling laws
  • Digital signage as a tool to move high-margin product
  • Best practices for digital menu board content

What is the “magic number” – the percentage of influence digital signage has on restaurant sales? What is the break-even point for digital menu boards? Find out in this report.